our story
RAW Africa Collection
Raw Africa Collection (formerly Cape Summer Boutique Collection) is a privately owned boutique collection of exclusive accommodations in the Western Cape along the Cape coast to Plettenberg Bay. Properties, well positioned within close proximity to popular tourist hotspots offer luxury amenities and cater to the discerning guest. All the properties within the group have been carefully selected to showcase their surroundings and feature tastefully decorated interiors, the finest linen and 5-star service. These include:
- In Plettenberg Bay, flagship properties:
- Sky Villa Boutique Hotel and Villa One @ Sky with breathtaking views over the ocean
- The Bungalow, Plett and Lismore Villa right on Hobie Beach
- Spanish Farm Guest Lodge in Somerset West with views of False Bay and surrounding mountains
- 22 Eikehoff Apartment and The Den Apartments in the university town of Stellenbosch
- Pringle Bay Villa, on the beach in Pringle Bay
- Oubaai Villa situated in the Oubaai golf estate in close proximity to George airport
- and Plett Summer Villas, an arm of Raw Africa Boutique Collection (established in 2019 to assist luxury homeowners in managing and marketing their properties through the expertise of a corporate hospitality management and marketing team)
OUR VISION
To be recognised as the leading South African hospitality brand that consists of a luxurious portfolio of establishments, which are unique in their offerings, are sustainable and advantageous for our people, the environment, and the communities in which they operate.
OUR MISSION
To ensure that we are the market leaders and innovators within the hospitality industry.
To be constantly researching new trends.
To promote responsible and sustainable tourism.
To create a work culture where our employees from all walks of life flourish in their careers and personal lives.
To ensure each GUEST who leaves any of our establishments does so with a sense of fulfilment.
OUR VALUES
Creativity
To be creative in the way we operate, constantly evolving our product and always discovering new opportunities.
Dedication
We provide a dedicated service not only to our GUESTS but also our peers, family, and brand.
Diversity
We recognise and appreciate that all who come through our doors be it interns, employees or GUESTS, come from diverse backgrounds. This diversity is what makes us unique, we appreciate that we can learn from each person.
Honesty & Transparency
We will be truthful and transparent to each other and thereby deliver an honest service to our GUESTS, colleagues, and our shareholders.
Kindness
We will endeavour to give our time and energy to those less fortunate than ourselves. We believe and appreciate that small acts of kindness directed at those we work with, those we serve and the communities we are part of, will make a significant positive impact on their lives.
Loyalty
We recognise that we are an asset to the company and are the heart of the business, by embracing this we will ensure that we will work productively and efficiently always with the best interests of the brand at heart.